Discover our Latest Research

The Influencer Success Forecast: Predicting Sales Before Launch

Discover how AI powered influencer prediction models help brands forecast sales, choose high performing creators, and optimize ROI before campaigns even begin. ...

The New Metrics of Influence: How AI Measures What Really Converts

Discover how AI is redefining influencer success by measuring conversions, revenue, LTV, and real ROI. Learn why brands are replacing vanity metrics with AI-pow...

Owala's Social Media Marketing Strategy

Learn key PR and social media lessons from Owala’s viral TikTok, a real story that proves authenticity and emotion drive brand growth.

From Creator Platforms to AI Operating Systems: The Next Evolution of Influence

Discover how AI Operating Systems are transforming influencer marketing. Learn how nowfluence connects creators, brands, and commerce through automation and dat...

The Trust Layer: How AI and Automation Are Redefining Professional Standards in Influencer Marketing

Discover how AI and automation are creating a new trust layer in influencer marketing, standardizing contracts, payments, and data verification for a profession...

The Creator Data Revolution: Why Verified Metrics Are the New Currency of Trust

Discover how verified influencer data, API-based metrics, and data transparency are redefining authenticity, compliance, and ROI in influencer marketing. Featur...

Automating Trust: How AI and Escrow Payments Are Professionalizing Influencer Marketing

Discover how AI automation and escrow payments via PayPal and Stripe are transforming influencer marketing with secure, transparent transactions and real-time a...

Inside the AI-Powered Influencer OS: Why Marketing Automation Needs a Brain

Discover how AI-powered influencer operating systems like nowfluence are transforming marketing automation from task execution into intelligent decision-making ...

From Likes to Revenue: How AI Turns Influencer Marketing Into Performance Commerce

Discover how AI and Shopify integration are transforming influencer marketing into measurable performance commerce with real-time ROI tracking.

Trust in the Age of AI Commerce: Why Authentic Influencers Matter More Than Ever

As AI transforms how people search, shop, and decide, trust becomes the ultimate differentiator. Learn why authentic creators remain essential for brands in the...

From Social Search to AI Search: How Consumers Are Finding Products in 2026

Consumers are moving from social platforms like TikTok and Instagram to AI tools like ChatGPT and Perplexity to find products. Discover how brands can align inf...

How Creators Can Leverage TikTok Shop to Build Real Brand Partnerships

Discover how creators can use TikTok Shop to build stronger brand partnerships, drive cross-channel performance, and turn authentic storytelling into measurable...

How Influencers Can Drive Sales in the Age of AI Commerce

Discover how influencers can help brands increase visibility and sales inside ChatGPT’s new Instant Checkout ecosystem, where commerce happens through conversat...

The ROI of Always-On Influencer Programs

Discover why always-on influencer marketing delivers higher ROI than one-off campaigns. Learn how consistent influencer programs build trust, generate measurabl...

How Technology is Reshaping Influencer Marketing Operations

Discover how influencer marketing technology, automation, and operations software are transforming campaigns with scale, clarity, and efficiency.

Why Brands Need an Influencer Marketing Playbook

Learn why an influencer marketing playbook is key for strategy, campaign management, and scaling operations with clarity and efficiency.

The Future of Influencer Operations: From Campaigns to Systems

The future of influencer marketing is structured. Learn why influencer operations and systems are the next step for scalable growth.

Why Influencer Marketing Needs the Same Structure as Paid Media

Discover why influencer marketing needs structure like paid media. Build scalable influencer operations and unlock sustainable growth.

Turning Influencers into Brand Ambassadors

Learn how to turn influencer partnerships into lasting brand ambassadors. Drive authentic advocacy and influencer marketing growth with nowfluence.

How to Choose the Right Influencers for Long-Term Success

Discover how choosing influencers with authenticity, reliability, and growth potential drives long term influencer success.

From Spreadsheets to Strategy: Why Manual Influencer Management No Longer Works

Discover why manual influencer management with spreadsheets, emails, and DMs no longer works. Learn how influencer management software powers professional influ...

From One-Time Deals to Lasting Partnerships: Building Better Influencer Relationships

Learn how to build long term influencer partnerships with clear processes and influencer relationship management for scalable marketing success.

The Future of Influencer Marketing: Automation and Scale

Discover how influencer marketing automation helps brands scale influencer campaigns from 10 to 100 creators with the right influencer tools.

Why Payment Security Is Critical in Influencer Marketing Programs

Learn why secure influencer payments are essential. Discover how influencer escrow protects brands and creators in every campaign.

Scaling Influencer Marketing: From One-Off Collaborations to Always-On Campaigns

Learn how to scale influencer marketing from one-off posts to always-on campaigns with smarter influencer program management.

Why Influencer Whitelisting Is a Game-Changer for Paid Media

Discover why influencer whitelisting outperforms organic posts. Learn benefits, best practices, and how to scale paid social campaigns with creators.

The Complete Guide to Influencer Briefs: Setting Creators Up for Success

Learn how to create effective influencer briefs that align creators with your brand’s goals, boost campaign ROI, and streamline collaboration.

Influencer Contracts: Key Clauses Every Brand Should Include

Discover the 7 essential clauses every influencer contract should have, from deliverables and exclusivity to secure escrow payments. Learn how nowfluence automa...

What to Do If a Brand Doesn’t Pay You as an Influencer

Not getting paid by a brand after a campaign? Learn what to do if a brand ghosts you, how to follow up professionally, and how to protect your payments as an in...

How To Run a Macro Influencer Marketing Campaign

Learn how to plan and run a macro influencer marketing campaign the right way. Practical tips for managing deliverables, approvals, and payments at scale.

Feastable Influencer Marketing Strategy

Discover how Feastables uses influencer marketing and viral creator campaigns to turn snacks into a movement—combining clean ingredients, bold branding, and fan...

Fabletics's Influencer Marketing Strategy

Discover how Fabletics leverages celebrities and micro-influencers in a performance-driven marketing strategy that boosts brand awareness, engagement, and sales...

Beis Influencer Marketing Strategy

​Explore how Beis utilizes influencer marketing to enhance brand awareness, engagement, and sales. This comprehensive analysis delves into their strategic appro...

Erewhon’s Influencer Marketing Strategy

Discover how Erewhon drinks harnesses the power of community-driven marketing to build brand loyalty, engage beauty enthusiasts, and redefine the skincare and m...

MyProtein’s Influencer Marketing Strategy

Discover how MyProtein leverages influencer marketing to drive brand awareness, engagement, and sales. This in-depth analysis explores their strategies, key par...

DFYNE's Influencer Marketing Startegy

​Explore how DFYNE's utilizes influencer marketing to enhance brand awareness, engagement, and sales. This comprehensive analysis delves into their strategic ap...

818 Tequilla Influencer Marketing Strategy

​Explore how 818 Tequila utilizes influencer marketing to enhance brand awareness, engagement, and sales. This comprehensive analysis delves into their strategi...

Rhode's Influencer Marketing Strategy

Discover how Rhode Beauty disrupts the skincare industry with minimalist essentials, influencer-driven marketing, and a community-first approach, redefining mod...

Glossier Influencer Marketing Strategy

Discover how Glossier harnesses the power of community-driven marketing to build brand loyalty, engage beauty enthusiasts, and redefine the skincare and makeup ...

Red Bull’s Influencer Marketing Strategy

Discover how Red Bull leverages influencer marketing to boost brand awareness, engage audiences, and dominate the energy drink industry with high-impact collabo...

Chamberlain Coffee Influencer Marketing Strategy

Discover how Chamberlain Coffee leverages influencer marketing to drive brand awareness, engagement, and sales in this in-depth analyze.

VQ Fit’s Influencer Marketing Strategy

Explore how VQ Fit leverages influencer marketing to boost brand awareness, drive engagement, and increase sales in this in-depth analyzation.

Stanley's Influencer Marketing Strategy

Stanley's Instagram and Tik Tok Influencer Marketing Strategy Analyzed