Influencer Marketing Strategy
Lifestyle
VQ Fit’s Influencer Marketing Strategy
Vanquish Fitness (VQ Fit), founded by Oliver Maloney and Ruben O’Brien in 2015, is a UK-based active streetwear brand catering to both gym-goers and casual wear enthusiasts. Since leveraging TikTok in 2020, the brand has cultivated an organic following, amassing over 318K followers and 1.3 million likes. Their content strategy revolves around collaborating with relatable creators who excel at identifying trends, making their content both engaging and practical for everyday audiences. By showcasing their apparel in real-life contexts, VQ Fit ensures its products remain aspirational yet accessible.
VQ Fit operates two Instagram accounts: @vqfit and @vqfitwomen, which together boast over one million followers. These pages highlight fitness athletes wearing VQ Fit apparel in gym and casual settings, strengthening the brand’s lifestyle appeal. On YouTube, with nearly 32K subscribers, the brand shares motivational content featuring professional athletes like Jo Linder, Elton Pinto Mota, and Nathan Williams. Many of their videos have reached millions of viewers, reinforcing their commitment to fitness and motivation.
The brand collaborates with prominent fitness influencers such as @ddfi_t, @mariavictoriatg, and @livdaleyx. Kiki (@mariavictoriatg) and Daria (@ddfi_t) have produced highly successful TikTok content showcasing VQ Fit apparel while working out, accumulating millions of views and likes. Their authentic, organic content resonates deeply with fitness enthusiasts, further strengthening the brand’s credibility. On Instagram, influencers post photos and videos wearing VQ Fit apparel in everyday life, ensuring continued engagement with their audiences.
To enhance customer experience, VQ Fit features an “Athlete Sale Picks” section on its website, where fans can shop items endorsed by specific athletes. Athletes also receive referral codes, allowing customers to access discounts while driving additional brand loyalty. The brand’s TikTok presence is further amplified through user-generated content (UGC), with creators posting haul and try-on videos showcasing VQ Fit apparel in a personal, relatable manner.
In 2024, Vanquish Fitness showcased its commitment to professional bodybuilding by supporting athletes competing at Mr. Olympia. "Team VQ” achieved remarkable results, securing three top-five placements and two silver medals. The journey was documented on YouTube in their "Champion Mentality" series, spotlighting each athlete’s personal story and bodybuilding experiences. This series not only reinforced the brand’s dedication to elite fitness but also provided inspirational content for its audience. Community engagement remains a cornerstone of VQ Fit’s strategy. The brand hosts events such as the "Dave Trains Event," allowing fans to meet and train with their favorite athletes, further strengthening the bond between the brand and its audience.
Through strategic use of TikTok, Instagram, and YouTube, VQ Fit has built a robust digital presence that enhances brand visibility while fostering genuine connections. Their influencer partnerships, user-generated content, and engaging storytelling set them apart in the active streetwear market. By combining influencer marketing with community-driven initiatives, VQ Fit has successfully positioned itself as a leader in the fitness apparel industry.
Sales:
Red Bull’s strong influencer and sponsorship strategy has directly contributed to its global dominance in the energy drink market. With a presence in over 170 countries, Red Bull sells over 10 billion cans annually. Collaborations with professional athletes and fitness influencers help drive product credibility, making Red Bull the preferred choice for individuals with active lifestyles. Additionally, its integration into esports and college campuses ensures brand loyalty among younger audiences, fueling long-term growth.
Collaborations:
Red Bull partners with elite athletes, teams, and content creators across multiple sports and industries. Notable partnerships include Formula One racing teams, the NBA’s Los Angeles Clippers, and individual athletes like Lindsey Vonn and Jeremiah Smith. Their esports collaborations and student ambassador programs further expand their influence. Red Bull Media House allows content creators to produce engaging, brand-aligned media, ensuring a continuous flow of content that enhances brand visibility and engagement.
Written By:
Heather Dinman