Bloom Sparkling Energy x Nona & Nell

Bloom Sparkling Energy x Nona & Nell: Driving Awareness for Flavor Launches

Overview

Bloom Nutrition partnered with creators Nona and Nell to amplify excitement around two key moments in the Sparkling Energy product lineup: the Valentine’s Day themed Strawberry Rose launch and the confirmation that Apple Crisp would remain a permanent flavor. By leveraging authentic creator storytelling on social platforms like Instagram, Bloom extended its reach into communities that are highly engaged with lifestyle, wellness, and functional beverages.

The Challenge

Bloom’s Sparkling Energy line continues to grow in a competitive energy-beverage market dominated by well-established brands. With each new flavor release, especially limited editions tied to seasonal moments, Bloom needed visibility that felt genuine and resonated with consumers beyond traditional ad placements.

Strategy & Execution

Bloom collaborated with social creators Nona and Nell, tapping into their social followings and content styles to deliver vibrant, relatable product moments:

Nona’s Valentine’s Day Feature: In a festive Reel celebrating the Strawberry Rose flavor, Nona showcased the drink as part of a themed moment tied to Valentine’s Day. Her content not only highlighted the flavor profile but also associated the beverage with a lifestyle occasion, sparking emotional engagement around a timely launch. Nona achieved this by matching the cans colors (pink and brown) during her workout video!

Nell’s Apple Crisp Announcement: Nell shared news that the Apple Crisp flavor would remain on shelves long-term, turning what might have been a simple product update into an exciting announcement. Her content reinforced Apple Crisp’s place in Bloom’s lineup and encouraged fans to celebrate and try the flavor before it sells out.

By letting creators express these moments in their own voices and styles, using visuals, captions, and personality,Bloom tapped into the influencers’ trust and audience connection rather than relying on generic branded messaging.

Results

While formal campaign metrics aren’t publicly available, both posts delivered meaningful engagement and conversation within each creator’s community:

Nona’s Strawberry Rose piece increased buzz ahead of a time-sensitive launch, capturing interest when consumers are actively looking for seasonal ideas and gifting inspiration.

Nell’s Apple Crisp update gave the product renewed life in feeds, helping shift perception from “new release” to “stable favorite.”

Together, these content drops contributed to broader brand awareness around specific products in Bloom’s Sparkling Energy range.In total, the content pieces garnered over 600k organic views, allowing Bloom to deliver the message and promote its new flavors, along with showcasing the brand as affiliated with health, clean ingredients and overall wellness.

Why This Worked

Influencer collaborations, especially those rooted in authentic storytelling rather than hard sell tactics, can significantly boost visibility for new releases and product announcements. Creators bring:

Audience trust: Followers are more likely to engage with and consider recommendations from creators they already follow.

Contextual relevance: Influencers can position products naturally within real moments or trends, making them feel less like ads and more like life suggestions.

Amplified reach: Through stories, Reels, and organic engagement, influencer content extends beyond Bloom’s owned channels, surfacing in new feeds and communities.

This case demonstrates how carefully selected creator partnerships can elevate product launches and specific item promotions; turning flavor debuts and line-updates into sharable social conversations that reinforce brand awareness.